Smosh is a top YouTube creator in the entertainment / comedy niche with 26.5M subscribers.
Based on public view statistics and industry ad rate benchmarks (RPM), Smosh is estimated to make $1.60M – $2.98M annually from ad revenue alone. Brand sponsorships, merchandise sales, and business ventures add significantly to total net earnings.
Our valuation formula calculates platform ad revenue as follows:
1. Monthly Views × Category RPM ÷ 1,000 = Monthly Ad Revenue
2. Monthly Ad Revenue × 12 = Yearly Estimated Earnings
For Entertainment / Comedy, average creator RPM is estimated at $4.
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